WASHINGTON (Reuters) – Wal-Mart Stores Inc and other retailers have increased prices on exercise equipment and workout bands sold at some of its biggest U.S. stores, including its flagship U.K. stores and its U.C.L.A. stores.
The prices have been cut across a wide variety of products, including the most popular workout equipment including power bands, elliptical machines and kettlebells, according to pricing data provided by the retailer.
The price increases are for new equipment and a broad range of items, the data showed.
Walmart declined to comment on the pricing data, which was provided to Reuters.
The price hikes are not just a one-time increase but a regular trend, said Steve Boggs, a senior vice president at retail analytics firm IHS.
“You’ve seen it in other retailers.
Wal-mart is not alone,” Boggz said.
Walmart has not said when it will raise the prices.
The retailer has said it is working on ways to help customers who are struggling with fitness.
Wal-Mart is known for its loyalty programs that include gift cards for discounts on select products.
The company has also raised prices on its own fitness equipment, including exercise bands, for several years.
In recent years, Wal-Marts have seen a rise in the number of people buying gym membership packages.
But the company has struggled to attract people to the gym, which has become a popular place to exercise.
WalMart is in the midst of a turnaround and is trying to sell more merchandise online and on its store front.
The retailer, which makes about $13 billion a year in sales, is in a transition period after it spent more than $2 billion in 2011 on restructuring efforts.
The company also announced a plan to raise wages in the United States, and it said it was looking to boost spending on health care and other consumer products to help offset rising costs.